Difference between revisions of "Glossary"
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| + | ;CRM | ||
| + | :Customer Relationship Management, a common computer software application system | ||
| + | |||
| + | ;DRM | ||
| + | :Donor Relationship Management, the same as a CRM but for nonprofits | ||
| + | |||
;Source Code | ;Source Code | ||
:''Also known as '''Contact Source''', '''Payment Source''', '''Donation Source''', '''Sales Campaign''', '''Sales Funnel''''' | :''Also known as '''Contact Source''', '''Payment Source''', '''Donation Source''', '''Sales Campaign''', '''Sales Funnel''''' | ||
| − | :Source Codes in HS are used as a marketing tool, to define the origin (sales/marketing campaign or funnel) of both Contacts and Payments/Donations. They are created and maintained in the HS Sources module. See the [[User_Guide]] for more information. | + | :Source Codes in HS are used as a marketing tool, to define the origin (sales/marketing campaign or funnel) of both Contacts and Payments/Donations. They are created and maintained in the HS Sources module. See the [[User_Guide#Sources|HS User Guide]] for more information. |
Latest revision as of 22:03, 15 February 2022
- CRM
- Customer Relationship Management, a common computer software application system
- DRM
- Donor Relationship Management, the same as a CRM but for nonprofits
- Source Code
- Also known as Contact Source, Payment Source, Donation Source, Sales Campaign, Sales Funnel
- Source Codes in HS are used as a marketing tool, to define the origin (sales/marketing campaign or funnel) of both Contacts and Payments/Donations. They are created and maintained in the HS Sources module. See the HS User Guide for more information.
